![North Fulton Herald article on the launch of Funeralocity in Atlanta](https://res.cloudinary.com/funeralocity/images/f_auto,q_auto/v1599020493/NFHerald_wqnuvp/NFHerald_wqnuvp.jpg?_i=AA)
“Understanding the options and pricing for burial and cremation services is difficult when you are dealing with the death of a loved one. Very few people know what they should do or expect, the process can be confusing, and the potential expense overwhelming,” said Ed Michael Reggie, CEO of Funeralocity.