Funeralocity puts Funeral Prices Online

NEW YORK CITY, June 12, 2020 – The New York Times continues to cover the funeral industry and the disruptive forces brought by technology, and included Funeralocity.com as a resource for consumers to find costs, contacts and locations for every home in the US. Funeral homes must give a detailed price list to anyone who requests one in person, but they aren’t required to post prices on their websites,” the Times shared. “Those who want to explore costs online can try independent price-comparison tools, like Funeralocity.com.”

Of particular note to the Times story is the lack of transparency in pricing, especially during the pandemic. While funeral homes must give costs to consumers who ask in person, the Times found, they aren’t required to post prices on their websites. The issue, which Funeralocity.com addresses itself, has caught the attention of consumer advocates who are pressing the government to require homes to list prices online.

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