{"id":4075,"date":"2022-05-24T06:59:00","date_gmt":"2022-05-24T11:59:00","guid":{"rendered":"https:\/\/www.funeralocity.com\/blog\/?post_type=press&#038;p=4075"},"modified":"2023-01-20T06:18:37","modified_gmt":"2023-01-20T11:18:37","slug":"morningstar-features-funeralocity","status":"publish","type":"press","link":"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/","title":{"rendered":"Morningstar Features Funeralocity"},"content":{"rendered":"\n<p>National, May 24, 2022 \u2013&nbsp;<a href=\"https:\/\/www.morningstar.com\/news\/marketwatch\/2022052446\/heres-how-apps-can-help-when-someone-dies\">Morningstar<\/a><\/p>\n\n\n\n<p>Before the pandemic, entrepreneurs Liz Eddy and Alyssa Ruderman had trouble getting venture capitalists to invest in their end-of-life planning app Lantern. Potential business partners were skeptical as well.<\/p>\n\n\n\n<p>\u201cWe would hear, \u2018Oh, this is really a niche issue,\u2019 which I think is pretty hilarious,\u201d Eddy says. \u201cDeath is quite literally the only thing on the planet that affects every single person.\u201d<\/p>\n\n\n\n<p>The past two years have highlighted the importance of such preparation, even for younger people. Abigail Henson, a 31-year-old college professor in Phoenix, says she started using Lantern about 18 months ago to plan her funeral, tell her executor where to find her passwords and explain what she wanted to be done with her social media accounts.<\/p>\n\n\n\n<p>\u201cI\u2019m a planner, and I have control issues, so the idea of being able to have a say in what happens following my passing was appealing,\u201d Henson says.<\/p>\n\n\n\n<p>Planning for death and navigating life after a loss can be difficult, complex and sometimes expensive. However, several apps \u2014 including Lantern, Cake, Empathy and Everplans, among others \u2014 promise to help.<\/p>\r\n    <div class=\"single-content-banner\">\r\n                                    <div class=\"single-content-banner__shortcode\">\r\n                            <div class=\"input-search-wrapper input-search-wrapper--bottom\">\r\n            <h2 class=\"title-search\">See funeral home prices in your area<\/h2>\r\n            <div class=\"input-search search-home\">\r\n                <input placeholder=\"Enter your City or ZIP Code\" type=\"search\" class=\"addressMain\">\r\n                <button type=\"submit\" class=\"blue-button\">\r\n                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/themes\/funeralocity\/dist\/images\/icons\/search-button.svg\">Search\r\n                <\/button>\r\n            <\/div>\r\n            <span class=\"small-text\">Use zip code for more precise search results<\/span>\r\n        <\/div>\r\n                    <\/div>\r\n                        <\/div>\r\n\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-how-death-planning-apps-work\"><strong>How death-planning apps work<\/strong><\/h6>\n\n\n\n<p>Death-planning apps typically have free tools for consumers, and most have additional, premium services available for a fee.<\/p>\n\n\n\n<p>For example, Empathy\u2019s free offerings include checklists, articles and collaboration tools for family members dealing with a death. Those who pay a subscription fee of $8.99 a month or $64.99 a year can access a document vault and automated tools to close accounts. Subscribers also get around-the-clock access to \u201ccare specialists\u201d who can answer questions and help users search for specialized advisers, such as attorneys or tax pros.<\/p>\n\n\n\n<p>Everplans, a document-storage site and app, offers a free trial followed by an annual $75 subscription fee.<\/p>\n\n\n\n<p>Lantern\u2019s free offerings include basic preplanning tools, an after-loss checklist, document storage and collaboration tools. A one-time $149 fee provides access to more resources and the ability to create additional plans.<\/p>\n\n\n\n<p>Cake\u2019s free features include end-of-life planning, online memorials, a post-loss checklist and document storage. A $96 annual subscription buys unlimited storage, a legal online will and one-on-one consultations with the app\u2019s support team, says Suelin Chen, Cake\u2019s co-founder.<\/p>\n\n\n\n<p>Some apps partner with employers, insurers, banks and other companies that provide the app\u2019s features to employees or customers as a benefit. The apps also may earn referral fees for connecting users with service providers. Lantern has a \u201cFuneralocity\u201d tool to search for funeral homes, for instance, and Cake partners with Eterneva, which turns cremated remains into diamonds.<\/p>\r\n    <div class=\"single-content-banner\">\r\n                                    <a href=\"https:\/\/funeralocity.com\/average-funeral-price\" class=\"single-content-banner__image\">\r\n                    <img decoding=\"async\" class=\"desktop\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2024\/08\/Banner_1_desktop.png\" alt=\"Compare the cost of funerals in your city\">\r\n                    <img decoding=\"async\" class=\"tablet\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2024\/08\/Banner_1_tablet.png\" alt=\"Compare the cost of funerals in your city\">\r\n                    <img decoding=\"async\" class=\"mobile\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2024\/08\/Banner_1_mobile.png\" alt=\"Compare the cost of funerals in your city\">\r\n                <\/a>\r\n                        <\/div>\r\n\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-plan-at-your-own-pace\"><strong>Plan at your own pace<\/strong><\/h6>\n\n\n\n<p>Henson says she chose Lantern because she wanted a digital solution that allowed her to complete preplanning tasks at her own pace and share them online with trusted people. That felt more manageable than tackling&nbsp;<a href=\"https:\/\/www.nerdwallet.com\/article\/investing\/estate-planning?utm_campaign=ct_prod&amp;utm_content=1174905&amp;utm_medium=wire&amp;utm_source=syndication&amp;utm_term=anne-stanleymarketwatch-com\" target=\"_blank\" rel=\"noreferrer noopener\">estate planning<\/a>&nbsp;all at once and storing the documents in a locked filing cabinet, which is what her mother has done, Henson says.<\/p>\n\n\n\n<p>\u201cIt can be really overwhelming to think about it in one sitting, but the idea that every once in a while you can pop in and add more is helpful,\u201d Henson says.<\/p>\n\n\n\n<p>People shouldn\u2019t rely on apps to do all their estate planning, says certified financial planner and physician Carolyn McClanahan of Jacksonville, Florida.&nbsp;<a href=\"https:\/\/www.nerdwallet.com\/article\/investing\/will-vs-trust?utm_campaign=ct_prod&amp;utm_content=1174905&amp;utm_medium=wire&amp;utm_source=syndication&amp;utm_term=anne-stanleymarketwatch-com\" target=\"_blank\" rel=\"noreferrer noopener\">Wills and trusts<\/a>, for example, are tricky to draft and best done by experienced attorneys, she says.<\/p>\n\n\n\n<p>But McClanahan likes apps that help with tasks such as funeral instructions, advanced care directives, pet care plans and obituary drafts.<\/p>\n\n\n\n<p>\u201cAnything that can get people to start thinking about planning for end of life is good,\u201d McClanahan says.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-thinking-about-your-legacy\"><strong>Thinking about your legacy<\/strong><\/h6>\n\n\n\n<p>Planning for your death can be a tremendous gift to the people you leave behind, sparing them confusion and stress. But dealing with death\u2019s aftermath can still be a heavy load, made even more complicated by grief.<\/p>\r\n    <div class=\"single-content-banner\">\r\n                                    <a href=\"https:\/\/funeralocity.com\/cremationclub\" class=\"single-content-banner__image\">\r\n                    <img decoding=\"async\" class=\"desktop\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2024\/08\/Banner_2_desktop.png\" alt=\"Advanced directive planning - for peace of mind\">\r\n                    <img decoding=\"async\" class=\"tablet\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2024\/08\/Banner_2_tablet.png\" alt=\"Advanced directive planning - for peace of mind\">\r\n                    <img decoding=\"async\" class=\"mobile\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2024\/08\/Banner_2_mobile.png\" alt=\"Advanced directive planning - for peace of mind\">\r\n                <\/a>\r\n                        <\/div>\r\n\n\n\n\n<p>Families often spend thousands of dollars and hundreds of hours on post-death tasks, says Ron Gura, Empathy\u2019s co-founder and CEO. Those chores can include arranging the funeral, probating the estate, closing accounts, canceling services and dealing with various government agencies, including Social Security and the IRS. Apps allow people to answer a few questions and get personalized advice.<\/p>\n\n\n\n<p>\u201cWe can show you only the things that you need to do right now and also tell you what can wait,\u201d Gura says.<\/p>\n\n\n\n<p>Death-planning apps primarily focus on practicalities, such as completing tasks and uploading important documents. But many also encourage users to think about their legacies.<\/p>\n\n\n\n<p>Everplans, for example, has a worksheet to help people create an ethical will, a document that communicates their values, life lessons and most important experiences. Everplans also has templates and guidance for writing letters and creating videos with a legacy message.<\/p>\n\n\n\n<p>Cake\u2019s Chen says people often ask her if running a death-planning app is depressing. Quite the opposite, she says. Thinking about what we value and how we want to be remembered is an essential part, not just of the death-planning process, but of life, Chen says.<\/p>\n\n\n\n<p>\u201cIt really gets at the core of what makes life meaningful,\u201d she says. \u201cI am reminded every single day to make the most of the time that I have.\u201d<\/p>\n","protected":false},"template":"","class_list":["post-4075","press","type-press","status-publish","hentry"],"acf":{"section_type":"in_the_news","news_content_type":"inner_post","news_image":"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2022\/08\/Morning-Star-1-1.png","full_width_image":false,"show_on_page":[],"location":{"state":"National","city":""},"popularity":"3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.7 (Yoast SEO v17.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Morningstar Features Funeralocity - Knowledge Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Morningstar Features Funeralocity\" \/>\n<meta property=\"og:description\" content=\"National, May 24, 2022 \u2013&nbsp;Morningstar Before the pandemic, entrepreneurs Liz Eddy and Alyssa Ruderman had trouble getting venture capitalists to invest in their end-of-life planning app Lantern. Potential business partners were skeptical as well. \u201cWe would hear, \u2018Oh, this is really a niche issue,\u2019 which I think is pretty hilarious,\u201d Eddy says. \u201cDeath is quite [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowledge Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funeralocity\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-20T11:18:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@funeralocity\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.funeralocity.com\/blog\/#organization\",\"name\":\"Funeralocity\",\"url\":\"https:\/\/www.funeralocity.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/funeralocity\/\",\"https:\/\/www.linkedin.com\/company\/funeralocity\/\",\"https:\/\/twitter.com\/funeralocity\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.funeralocity.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/res.cloudinary.com\/funeralocity\/images\/f_auto,q_auto\/v1599020408\/logo_hgzimk\/logo_hgzimk.jpg\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/funeralocity\/images\/f_auto,q_auto\/v1599020408\/logo_hgzimk\/logo_hgzimk.jpg\",\"width\":259,\"height\":110,\"caption\":\"Funeralocity\"},\"image\":{\"@id\":\"https:\/\/www.funeralocity.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.funeralocity.com\/blog\/#website\",\"url\":\"https:\/\/www.funeralocity.com\/blog\/\",\"name\":\"Knowledge Center\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.funeralocity.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.funeralocity.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/#webpage\",\"url\":\"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/\",\"name\":\"Morningstar Features Funeralocity - Knowledge Center\",\"isPartOf\":{\"@id\":\"https:\/\/www.funeralocity.com\/blog\/#website\"},\"datePublished\":\"2022-05-24T11:59:00+00:00\",\"dateModified\":\"2023-01-20T11:18:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Knowledge Center\",\"item\":\"https:\/\/www.funeralocity.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Morningstar Features Funeralocity\"}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Morningstar Features Funeralocity - Knowledge Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/","og_locale":"en_US","og_type":"article","og_title":"Morningstar Features Funeralocity","og_description":"National, May 24, 2022 \u2013&nbsp;Morningstar Before the pandemic, entrepreneurs Liz Eddy and Alyssa Ruderman had trouble getting venture capitalists to invest in their end-of-life planning app Lantern. Potential business partners were skeptical as well. \u201cWe would hear, \u2018Oh, this is really a niche issue,\u2019 which I think is pretty hilarious,\u201d Eddy says. \u201cDeath is quite [&hellip;]","og_url":"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/","og_site_name":"Knowledge Center","article_publisher":"https:\/\/www.facebook.com\/funeralocity\/","article_modified_time":"2023-01-20T11:18:37+00:00","twitter_card":"summary_large_image","twitter_site":"@funeralocity","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.funeralocity.com\/blog\/#organization","name":"Funeralocity","url":"https:\/\/www.funeralocity.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/funeralocity\/","https:\/\/www.linkedin.com\/company\/funeralocity\/","https:\/\/twitter.com\/funeralocity"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.funeralocity.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/res.cloudinary.com\/funeralocity\/images\/f_auto,q_auto\/v1599020408\/logo_hgzimk\/logo_hgzimk.jpg","contentUrl":"https:\/\/res.cloudinary.com\/funeralocity\/images\/f_auto,q_auto\/v1599020408\/logo_hgzimk\/logo_hgzimk.jpg","width":259,"height":110,"caption":"Funeralocity"},"image":{"@id":"https:\/\/www.funeralocity.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.funeralocity.com\/blog\/#website","url":"https:\/\/www.funeralocity.com\/blog\/","name":"Knowledge Center","description":"","publisher":{"@id":"https:\/\/www.funeralocity.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.funeralocity.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/#webpage","url":"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/","name":"Morningstar Features Funeralocity - Knowledge Center","isPartOf":{"@id":"https:\/\/www.funeralocity.com\/blog\/#website"},"datePublished":"2022-05-24T11:59:00+00:00","dateModified":"2023-01-20T11:18:37+00:00","breadcrumb":{"@id":"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.funeralocity.com\/blog\/media-center\/morningstar-features-funeralocity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Knowledge Center","item":"https:\/\/www.funeralocity.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Morningstar Features Funeralocity"}]}]}},"_links":{"self":[{"href":"https:\/\/www.funeralocity.com\/blog\/wp-json\/wp\/v2\/press\/4075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.funeralocity.com\/blog\/wp-json\/wp\/v2\/press"}],"about":[{"href":"https:\/\/www.funeralocity.com\/blog\/wp-json\/wp\/v2\/types\/press"}],"wp:attachment":[{"href":"https:\/\/www.funeralocity.com\/blog\/wp-json\/wp\/v2\/media?parent=4075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}