{"id":2897,"date":"2020-02-18T12:21:35","date_gmt":"2020-02-18T17:21:35","guid":{"rendered":"https:\/\/www.funeralocity.com\/blog\/?post_type=press&#038;p=2897"},"modified":"2020-03-16T10:35:39","modified_gmt":"2020-03-16T15:35:39","slug":"ceo-ed-michael-reggie-interviews-with-tmj4-milwaukee-to-discuss-startup","status":"publish","type":"press","link":"https:\/\/www.funeralocity.com\/blog\/media-center\/ceo-ed-michael-reggie-interviews-with-tmj4-milwaukee-to-discuss-startup\/","title":{"rendered":"Funeralocity Brings Transparency to Pricing"},"content":{"rendered":"<p>MILWAUKEE, WI, October 15, 2019 \u2013 TMJ4 Milwaukee <a href=\"https:\/\/www.tmj4.com\/news\/local-news\/new-website-helps-with-funeral-planning\">ran a report<\/a> that discussed how Funeralocity, a funeral comparison website, was founded. In 1984, a law was passed that requires funeral homes to share pricing information with potential customers when asked. However, this law doesn\u2019t cover websites, and many funeral homes do not post any information about how much they charge online. While a friend was planning a funeral, she told Funeralocity CEO Ed Michael Reggie that she couldn\u2019t find any information on how much a service would cost. This motivated him to create Funeralocity, a funeral comparison website. It lists information about the pricing and services of over 15,000 funeral homes in the U.S.\r\n    <div class=\"single-content-banner\">\r\n                                    <div class=\"single-content-banner__shortcode\">\r\n                            <div class=\"input-search-wrapper input-search-wrapper--bottom\">\r\n            <h2 class=\"title-search\">See funeral home prices in your area<\/h2>\r\n            <div class=\"input-search search-home\">\r\n                <input placeholder=\"Enter your City or ZIP Code\" type=\"search\" class=\"addressMain\">\r\n                <button type=\"submit\" class=\"blue-button\">\r\n                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/themes\/funeralocity\/dist\/images\/icons\/search-button.svg\">Search\r\n                <\/button>\r\n            <\/div>\r\n            <span class=\"small-text\">Use zip code for more precise search results<\/span>\r\n        <\/div>\r\n                    <\/div>\r\n                        <\/div>\r\n<\/p>\r\n    <div class=\"single-content-banner\">\r\n                                    <a href=\"https:\/\/funeralocity.com\/average-funeral-price\" class=\"single-content-banner__image\">\r\n                    <img decoding=\"async\" class=\"desktop\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2024\/08\/Banner_1_desktop.png\" alt=\"Compare the cost of funerals in your city\">\r\n                    <img decoding=\"async\" class=\"tablet\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2024\/08\/Banner_1_tablet.png\" alt=\"Compare the cost of funerals in your city\">\r\n                    <img decoding=\"async\" class=\"mobile\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2024\/08\/Banner_1_mobile.png\" alt=\"Compare the cost of funerals in your city\">\r\n                <\/a>\r\n                        <\/div>\r\n\n<p>Dr. Camelia Clarke, president of the Wisconsin Funeral Directors Association, didn\u2019t know that this service was available. \u201cI wasn&#8217;t aware of it until you brought it to my attention, but it didn&#8217;t surprise me to find an online platform like that.\u201d Reggie hopes to spread the word to as many people as possible to make sure that people who are grieving make informed decisions. Reggie said, \u201cWe believe that consumers expect and demand frictionless shopping in the privacy of their own home. They want that. They expect it.\u201d\r\n    <div class=\"single-content-banner\">\r\n                                    <a href=\"https:\/\/funeralocity.com\/cremationclub\" class=\"single-content-banner__image\">\r\n                    <img decoding=\"async\" class=\"desktop\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2024\/08\/Banner_2_desktop.png\" alt=\"Advanced directive planning - for peace of mind\">\r\n                    <img decoding=\"async\" class=\"tablet\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2024\/08\/Banner_2_tablet.png\" alt=\"Advanced directive planning - for peace of mind\">\r\n                    <img decoding=\"async\" class=\"mobile\" src=\"https:\/\/www.funeralocity.com\/blog\/wp-content\/uploads\/2024\/08\/Banner_2_mobile.png\" alt=\"Advanced directive planning - for peace of mind\">\r\n                <\/a>\r\n                        <\/div>\r\n<\/p>\n","protected":false},"template":"","class_list":["post-2897","press","type-press","status-publish","hentry"],"acf":{"section_type":"in_the_news","news_image":"https:\/\/res.cloudinary.com\/funeralocity\/images\/f_auto,q_auto\/v1599019459\/4\/4.png?_i=AA","full_width_image":false,"show_on_page":[],"popularity":"0"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.7 (Yoast SEO v17.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Funeralocity Brings Transparency to Pricing - Knowledge Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.funeralocity.com\/blog\/media-center\/ceo-ed-michael-reggie-interviews-with-tmj4-milwaukee-to-discuss-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funeralocity Brings Transparency to Pricing\" \/>\n<meta property=\"og:description\" content=\"MILWAUKEE, WI, October 15, 2019 \u2013 TMJ4 Milwaukee ran a report that discussed how Funeralocity, a funeral comparison website, was founded. In 1984, a law was passed that requires funeral homes to share pricing information with potential customers when asked. 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